October LeoAds Report: This Month Generated 31% of Our Total Yearly Ad Revenue

in LeoFinance •  3 months ago 


Our ad program has been steadily growing since it started back in September 2019. In the past few months, we've seen an exponential explosion in ad revenue generated per day. As you can tell from the title of this monthly update, our ad revenue in October accounted for 31% of all ad revenue generated this year.

Last month (September), we generated $555 USD in ad revenue.

This month (October), we generated $713 USD in ad revenue.

In the past year (October 31st, 2019 - October 31st 2020) we generated $2,295 USD.

$713 USD in the past month accounts for 31% of that ad revenue. If you add September + October ($1,268), we generated more than half (55%) of our yearly ad revenue in the past two months alone.

The exponential growth of the ad revenue can be seen in the All-Time Ad Revenue chart. While the program started out tiny, it grew significantly over the past 12 months with a vast majority of that growth happening in the past 3 months with the launch of our new UI and initial launch of WLEO.

As we continue to build the infrastructure of our project: continuous UI development, onboarding with LeoInfra (Metamask and soon Twitter), WLEO V2, exchange listings, etc. we've turned a lot of attention toward marketing in the past week or so. Throughout November, you'll see the launch of a variety of marketing initiatives such as press releases with major crypto news sites, full listings on Coingecko/CMC when WLEO2 launches, a Brave ad campaign and more.

All of these efforts stemming from the core infrastructure all the way up to the outward-facing marketing initiatives are aimed at growing LeoFinance as a resource for crypto & finance content and especially at onboarding new users.


All-Time Ad Revenue (9/24/19 - 10/31/20)

Alexa Ranking and User Growth

Last Month's Alexa Ranking From the September Ad Report:


Today's Alexa Ranking:


Posts From the LeoFinance.io UI Have Been Steadily Increasing:


Latest leo.stats weekly report

Posts and engagement from our UI are the lifeblood of LeoFinance's growth. We've seen a lot of growth in the time spent on various pages of the LeoFinance.io interface - especially since the launch of our UI that we built from the ground up to serve the Leo community.


Many initiatives have been started by various community members like @taskmaster4450. Other major stakeholders like @onealfa.leo are doing a tremendous job of not only manually curating posts, but also manually curating the comment sections beneath those posts.

As we see this increased level of engagement, we also see growth in the core site metrics for LeoFinance alongside growth in our overall ad revenue.

Impressions and Traffic Flow


Daily impressions for ads on our site have been steadily increasing. We've also seen some growth in the # of clicks and overall engagement with ad banners on the LeoFinance site which generally help with the CPM that we generate (the amount of ad revenue per impression).

A few interesting things have also been happening with the sources of our ad revenue. The Hive Hard Fork (Eclipse) ended up eclipsing a lot of the APIs, nodes and mechanisms that run the backend of LeoFinance, Hivestats and LeoDex.

This hard fork has casued continual outages over the past several weeks. Sometimes the outages are worse than others but Hivestats has been almost entirely unusable since the hard fork. Many have been asking why Hivestats isn't working and we spent a few days researching the issues. After making sure that we did in fact upgrade everything properly for the fork, we found out that certain history APIs are broken on the Hive side.

There is nothing that we can do on our side to fix this issue. We've been told that it should only take 1-2 more days until thoe history APIs are back online and Hivestats is fixed (along with a few bugs in LeoFinance/LeoDex data displays). Thanks for your patience with us and with Hive during this Hard Fork outage.


With all of these issues, Hivestats has seen a major decline in daily users. This is to be expected since most of the data is either inaccurate or doesn't load at all. Luckily, our users and page views on LeoFinance.io and LeoDex.io have actually been increasing. This means that our ad revenue continues to increase despite the decline in Hivestats users.


Once these API issues are fixed, we expect Hivestats to make a quick recovery as the userbase is 100% Hivers and most are well aware of the issues caused by the hardfork. In the meantime, LeoFinance and LeoDex are doing a great job in picking up the slack.

Daily Ad Revenue Growth


Over the last 60 days, we've seen ~2.5x increase in ad revenue generated per day. Our total numbers for October are showing an incredible level of growth. Keep in mind that the momentum caused by WLEO had stalled out. While our growth slowed down since the attack on WLEO, our growth did not stop.

The momentum of having our core community continually creating content, engaging and also sharing their content on other social media like Twitter/Reddit/Facebook has continued our growth. As WLEO prepares for relauch, we aim to pick up where we left off on that aspect of our project and continue the exponential rise in outside traffic from sites like Coingecko/CoinMarketCap.


October 2020 Ad Revenue Totals

Buying HIVE -> Burning LEO



Many already know this, but our Ad revenue is paid out in Bitcoin. With the low HIVE price, this has had a significant impact on the amount of HIVE we can buy with ad revenue. This month, we've bought 6,072 HIVE with our ad revenue. This HIVE has been sent to the @leoads account. There is about 11,000 HIVE and 1,200 LEO in the account at this time. The 11,000 HIVE will continuously buy LEO off the market and then send the total LEO to @null at the end of October.

@jrcornel and a few other users recommended that we try an automatic repurchasing program for the ad revenue. In prior months, our ad revenue was small enough to just set a buy order and wait for it to get filled.

Now that our ad revenue is much more significant - and the price of LEO continues to rise - we need a better program for continually buying LEO so that we can get orders filled and burn the purchased tokens. Today, the automated buyback program has started.

You'll now see orders from @leoads created in random intervals throughout each month with the ad revenue generated. This also saves some time as the management of this account will now be automated for the most part. We'll just send the ad revenue to @leoads and then it will automatically set buy orders on the LEO Hive-Engine market. At the end of each month, the LEO purchased will be sent to @null (burned).

In next month's report, we'll dive into the details of this automated repurchasing program for LeoAd revenue as we collect some data on the performance of the @leoads account.

Roadmap Progress

From now on, each of our official posts will end with a progress update on our new month-to-month roadmap. Follow along as we deliver on the short-term aspects of our roadmaps each month.

LeoFinance Roadmap PROGRESS.png

Our next official update (November 2nd-4th) will announce the WLEO Geyser Model that we've created for long-term liquidity provider incentives as we approach the relaunch of WLEO and discuss future pools and exchange listings beyond Uniswap in the months and years to come.



LeoFinance is a blockchain-based social media community for Crypto & Finance content creators. Our tokenized app allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.

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Beast mode update! Congratulations on the huge growth over the last couple of months and even though the set back happened with the hack, it sounds and looks like you are going to be bouncing back much stronger and love the vision.

I've only really got stuck in the last 3 or 4 weeks (if that) on LeoFinance but love the organisation and the roadmap, the community is really positive from all my interactions at least and everything is always discussed with them

This is what it's about - keep up the great work!

Thanks! Yeah I’m hoping the worst is behind us in terms of the fork and now we’ll have no issues with Hive’s infrastructure going forward (at least until the next fork).

WLEO2 will be incredible. I’m excited to show off the changes we’ve made and how we’re launching LeoFinance front and center with collaborations in various crypto communities. There’s a huge untapped market for users out there and we’ll bring them into Hive through LeoFinance ;)

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Yeah the HF was probably the biggest change in terms of the underlying tech and back-end work which needed to be done on HIVE since it started and I'd like to think HFs going forward will be a bit smoother with this big overhaul now 🤞

Blimey, those developments sound immense, can't wait to see them! I do like the front end now so I'm looking forward to the updates!

@taskmaster4450 and @onealfa.leo has been doing tremendous work curating and well it takes a lot of time to put one's skin into the game like that.
I thought I was the only one who couldn't use hivestats, but apparently my "activities tab" on the Leofinance UI isn't working and I can't seem to directly open up a reply. It gives me an error page when I try.
Anyway I'll be checking. Might be the fork effect. Hive itself still glitches.
Amazing stats again this week I'm glad the ad revenue is making more sense

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Yeah that’s the history APIs. We’ve been told that they’re going to get fixed in the next 1-3 days. So hopefully you can check back on both the activities page and hivestats when Hive finally fixed those issues :)

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Thanks Khal, I'll look forward to seeing it work perfectly. massive job you're doing so far, it's been totally huge.

Yeah buddy! Let's 10X this shit! Grew even in the midst of the HF nonesense.

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10x here we come! The scalability of ad revenue is awesome and I’m excited to see us hit Neal’s price targets ad the daily revenue climbs exponentialy

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great! think that the revenues from advertising can increase exponentially if LEO reaches a larger audience.

By the end of the year, we reach $ 50 Per Day 💪💪

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I’m confident that we will make a run at $50 per day in ad revenue by the end of 2020 with the roadmap targets for November (and especially December). 🚀🚀

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Waiting for hivestats to come back up. Was one of my most used sites.

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Yeah I’m waiting too. Can’t do much else until the API history gets fixed

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You know how to write sensational titles. Ill give you that boss!

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It’s a gift and a curse ;)

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@leofinance, Leo Ads, creation of wrapped bridge with ETH and continuous growth of Community and Ecosystem as a whole shows that your efforts are manifesting growing results.

Good wishes from my side and stay blessed team.

I've always been curious as to how you choose which words to bold in all of your comments?

Are these random generated comments, or what?

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From last three years continuously i am commenting so now it became a Flow. No it's not random, i am putting more value of voice and pressure in Bold Words.

Thank you for asking this question.

Have a great time ahead and stay blessed.

Buyback leo will control the price stability and reduce rstes if inflation. I wonder why no promotion features in leofinance io. Or I am just mistaken because I use mobile for most my activity in leo. I usually promote my post by sending leo to null. But by phone I don,t see promote button.

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impressive revenue numbers! I personally think that the buy-back and burn policy is the backbone of Leofinance success. This is the way the buyingpressure that will arise from the claim „earn crypto for writing“ can be balanced by an income stream that can proportional grow with to the number of users. Please hold tight strictly to this concept, also if a lot of voices will be raised to use this income in another, more sustainable way. Keep on your great work!

Initiative is working perfectly. In addition to the ad revenue, Alexa Rank is doing great 😎 I hope all things get better with wLEO and further development. Thanks guys 👊🏽

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A most excellent update, I am really looking forward to the details of the geyser project and how I can be a part of it.

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The growth continues and the presented roadmap is lean and mean. And seems to be on time and items are checked as we move along.

The burn mechanism is pretty wild, I wonder if buying on Uniswap once the wLEO is launched again wouldn't be a better option. What do you think in this regard?

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The growth on every level is tremendous. Trying to imagine LEO's position if that hack never happened...anyay, that's history.

I knew from day one that if there's one Tribe that can shine out there that had to be LEO. Now did I expect that to happen so fast? Hell no...And when words like these come from an insider just imagine how average users feel when they see LEO growing exponentially.

Long live LEO

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That was very strategic and huge. Good to see that the Ad revenue for October surpasses the $700 mark. Hopefully, we should be scaling into the range of $1k+ from the "bullish" November.

I salute the Leadership of the LeoFinance community for all he's put in to build this community. his gives me reasons to keep using LeoFinance.

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700 bucks is not too shabby wow for such a small user base the multiplier on ad revenue is going to be nuts as the site gets better traffic from more higher LSMs you can really ramp up the CTR and CPC pretty quickly

Basically a 4000 leo buy wall rushing in each month we already have so few sell orders that could do damage to that sell orders

This is starting to become really fun, being on the ground and watching and being part of this thing exploding

how can we post like it???

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impressive 💪

Buying HIVE -> Burning LEO

The transparency in this section of the post is brilliant.

I always wondered how this was done and whether we could clearly see the orders all going through.

Yep :)

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Impressive! If we continue like that, new doors will open and new heights will be reached!

I love the growth!
good job!

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Wow, excellent work. Together we grow.

I'm glad to see those statistics of increase in advertising earnings and the rate of articles created during the month, this is going very well, we'll see how the market develops with the new launch of Wleo

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  ·  3 months ago (edited)

The momentum of having our core community continually creating content, engaging and also sharing their content on other social media like Twitter/Reddit/Facebook has continued our growth.

I Like LEO Finance
GIF created by @sgt-dan using GIMP.ORG Software

Posted Using LeoFinance Beta LEO.png

Great news with automatic repurchasing program for the ad revenue. Nice folks!

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It is always great to see stats charting progress. This is one of the most vital aspects to Leofinance and something I think is missing on most of hive. There are few applications putting out numbers.

The growth is only just beginning. We should see a similar increase over the next couple months as more people start using the interface. I am curious what numbers @dalz comes up with in his next weekly report which will show the monthly UI numbers.

All is progressing...this is the power of a multi-pronged approach.

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I see a very small amount of ads when I use leofinance, I find it cool that you do generate revenue.

It's hard to not be a fan boy of this community! Good news is extra welcome these days.
Keep up the good work! :<)

I'm very much looking forward to Hivestats working 100% once again.

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